Have you heard? The Elephant Pants sells comfy and affordable elephant-print clothes for men, women and children. It donates 10% of net profits to a trunkful of elephant conservation groups like International Elephant Foundation and African Wildlife Foundation. Each of the company’s products is named for a pachyderm living at one of its partner organizations.
“From 2010 to 2012 alone, an estimated 100,000 elephants were poached for ivory,” said Nathan Coleman, CEO and co-founder. “That’s essentially one elephant loss every 15 minutes — a 50% decline in population in the past 35 years.”
Check out the company’s mammoth results since its October 2014 founding:
- 400,000+ pairs of pants sold.
- $130K+ donated to charity partners
- 550 million impressions for raising awareness for elephants
The Elephant Pants, based in Brooklyn, is currently working on a program to help save the world’s only elephant hospital in Thailand. Coleman shares a story of Dani, an elephant rescued from a life of abuse to live in a park in Chiang Mai, Thailand.
“Dani, the elephant, was born in the mid-1960s, most likely along the Thailand-Burma border, where she spent most of her life working in illegal logging camps,” Coleman wrote in an email. “After a life of hard labor in areas that were plagued with violence due to long-standing civil wars, Dani found her way to the inner cities of Thailand, where she was to be sold into being a street-begging elephant.
“A group of westerners heard about Dani and decided to try and find her a home where she wouldn’t have to work anymore. Thankfully, their efforts resulted in Dani finding not only a home but also a herd to spend her days with.”
The Elephant Pants stampeded out of a Feb. 24, 2017 Shark Tank episode with a $500K investment from Daymond John for 17.5% equity. Sales went from $231K in the month before the airing to more than double, $556K, in the month following.